Pure Therapy & Warren-Tricomi

CATEGORIES // Beauty Shopping

W Hotel South Beach 2201 Collins Ave, tel: 305.673.9190

Located in the swanky lobby of the W Hotel in South Beach, Pure Therapy, the shop, and Warren-Tricomi, the salon, is an all-in-one dream-come-true for ladies, gentleman and kids! Pure Therapy carries a wide selection of must-have brands for the cool, hip, yet assuming shaker!

One can find Haute Hippy, 12thStreet by Cynthia Vincent, Camilla, Inca swimwear, Hudson Jeans, Habitual Jeans, Feel the Piece, and for men, John Varvatos, Chaser, Genetic Denim and J Brand Denim. The sunglasses are by Tom Ford and exclusive dealers of Chrome Hearts in South Florida.

If that wasn’t enough, Pure Therapy is known for its “personal styling” - each salesgirl is also a stylist by trade. They know how to work with each client in order to create just the right fit and look. And the styling services are an added personalized bonus for every client that walks through the doors!

As for Warren-Tricomi, the unrivaled network of go-to salons for the elite in New York City, Los Angeles, Greenwich and Miami, it offers the masters-like experience only Joel Warren and Edward Tricomi can put their stamp on. The duo’s namesake product collection was created with formulas taking into account their knowledge, passion and expertise on every conceivably level of hair needs: from the integrity of its color and texture to the state of its body and shine.

Pure Therapy and Warren-Tricomi Salon is a perfect destination for the jet setter with a mission: good fashion and undeniable beauty.


Roberto Giordano


1061 Brickell Plaza | Miami | 305) 400-6663 |

From Latin America's European hub, Argentina, Roberto Giordano (RG) created a brand of personal beauty that has conquered most of Latin America with 34 salons in addition to the first one in the United States boasting 5,400 square feet and located in the heart of Miami's Financial District. Established in the world of fashion as one of the top stylist, the RG name now exists in publishing, with Roberto Giordano magazine, produces its own line of hair products and the most coveted fashion shows in South America. The Brickell Plaza venue, run by internationally renowned coiffeur and make up Arlen Ferro, is on the mezzanine showcasing the crème de la crème of salons, with jazz music playing, a coffee shop, a clothing and accessories shop and much more. The emphasis is on the customer: services are endless from pedicures on lush couches, spray tanning, massages, and teeth whitening to skin toning treatments for men, and the quality of products available (Kerastese, Goldwell, Yonka and RG Hair System) is unmatched. This is truly the place where your wish is a command.